Matchbook
Opening Spring 2026
Matchbook.

The visual archive of advertising’s golden age.
Searchable, sourced, and serious.

01 / What it is1958 – 1989

Print pages from Life and Look, packaging from the drugstore shelf, broadcast stills, posters from cinema lobbies, and the campaign books of Doyle Dane Bernbach, Wells Rich Greene, Ogilvy & Mather, and Ted Bates— collected from museum archives, university special collections, and decaying online holdings, then dated, credited, and made searchable. Thirty-one years, one finite archive.

02 / Who it’s forWorking creatives

Built for art directors hunting layout reference, production designers needing period detail, brand founders studying heritage, advertising historians, and AI research teams building visual datasets.

03 / WhenSpring 2026

Issue 01 opens in spring. Subscribe and we’ll send a single email the day it does.